Market Access: More for Less from Clinical Trials to Multi-criteria Decision Analysis
نویسنده
چکیده
Today, market access should be guided by the presence of innovative products that can be incorporated into health-care systems or national health services, thereby guaranteeing their sustainability. However, the current reality is that the introduction of a new drug or medical device often ends up being a strategy for replacing an old product with a more innovative one. This change occurs without increasing the purchase price of the new product. It is what someone has called “more for less”.
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